BNYM Wealth Management have a very small, particular audience. Individuals with more than $10M in investable assets.
The company prides itself in its commitment to building deep relationships. Thus the 95% client satisfaction.
We wanted to make our audience feel we understood wealth and everything that comes with it.
On social media we intersected passion conversations—Art collecting & Art Basel, Collectible cars + Pebble Beach Concourse D'Elegance. Wine collecting + Wine Auctions.
By choosing heliports and private airports—our OOH, and its messaging—were hyper-targeted.