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| This Transitions lenses print campaign featured self-portraits by National Geographic photographers on assignments around the world. Michael Yamashita In my work, I depend on my eyes. That’s why I wear Transitions lenses. Steve Winter I rely on my eyes to show you the world. That’s why I wear Transitions lenses. Beverly Joubert My eyes are my life. That’s why I wear Transitions lenses. |
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POINTROLL BANNERS |
| Expandable video banners prompted users to delve deeper into the photographers’ experience. Each photograph, taken under different light conditions, allowed us to talk about the lenses ability to adjust to changing light. The user could also ‘experience’ Transitions by comparing it to other lenses. | |
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ADPODS |
| Like most entertainment portals, abc.com shows non-skippable ads. To enhance the user experience we decided to approach it more like a mini-site instead of running the 30-seconds TV spot. This allowed us to share much more information about the lenses, as well as give people the option to engage while they waited for their show to come back on. | |
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