Frontline Plus | 360˚
Consumer research showed that when it comes to fleas and ticks consumers want to kill, kill, kill.
Frontline Plus wanted to position the brand as the complete killer of fleas and ticks.
TV
Frontline Plus completely annihilates fleas and ticks in this macro look into a pet’s fur.
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MICROSITE |
| The ‘little green men’ are the main protagonists in the TV and print executions, online we wanted to continue their story. Consumer research showed that people want to annihilate fleas and ticks. Besides a more in depth education about the product, the interactive medium allowed us to put the killing in the hands of the user. In a fun and engaging way. |
| visit the site » |
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| ENTERTAINMENT SECTION
In this section users can watch
the TV spot. But, more importantly, they can get to killing fleas and ticks in two entertaining ways.
A game and an animated video in which the user and her friends become the characters. |
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| FLEAS AND DESIST
A simple yet addictive tile game. By killing fleas and ticks the user gets points. The Frontline Plus green characters appear to help out with the killing. The user can challenge friends to beat her score through e-mail, Facebook and Twitter. She can also share her high score the same way. |
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| FLEA KILLAH
The user uploads a photo of her face and the faces and her friends and then watches herself kill fleas and ticks—who look pecularly like her friends. The video can be shared through e-mail, Facebook and Twitter. |
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| EDUCATION SECTION
Although the official Frontline Plues has in depth information on the product benefits and application information, the microsite has concise and simple benefit call-outs. This section also includes a very simple and user-friendly application video. |
| visit the site » |
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PRINT |
| The print ads shot by well-known animal photogtapher Tim Flach featured pets with the Frontline Plus killing force looking over them. |
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