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360˚ |
| AMBIEN CR | |
| A fine feathered friend flexes multimedia muscle to drive home the point that waking up in the middle of the night is as bad, if not worse, than not falling asleep.
CHANNELS: tv teasers, microsite, tv, banners, print. |
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360˚ |
| DUREX | |
| Durex wanted to own a more mature attitude to sex. Instead of telling people what kind of sex they should be having, we developed a campaing based on the truism that sex is what each individual makes of it.
CHANNELS: print, banners, street event, gym posters, microsite. |
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360˚ |
| TRANSITIONS | |
| A truly integrated campaign maximizing content produced during the TV and print shoots—the latter featuring 3 National Geographic photographers.
CHANNELS: tv, print, rich media banners, adpods. |
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| RADIANT COLD | |
| After Cussons launched their cold water Radiant brand extension, they had a great consumer response in trials. Awareness, however, was very low. This print and OOH campaign raised awareness by 33%. When a popular radio morning show singled it out as potential traffic hazard, it became an unofficial viral web campaign, with people uploading funny headlines and poster imitations. More awareness anyone? CHANNELS: OOH, print. |
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web |
| I WALK BECAUSE | |
| Acorda therapeutics manufactures a medication that may help people that suffer from MS walk better.
As part of their community outreach, they participate in MS charity walks. At these walks they have booths where people can express the reason they walked that day. These statements take the form of t-shirts, videos, photos and messages that get uploaded to the IWalkBecause.org site. CHANNELS: Web, event |
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360˚ |
| THE AGE | |
| The Age is Melbourne’s leading broadsheet. The paper wanted to announce their new philosphy of delivering news from different perspectives to establish the brand as a more balanced newspaper.
A complete overhaul of the paper itself. New design, new sections, new writers. And of course, a new campaign. CHANNELS: Print, OOH, tv, banners. |
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| view project |
AMP
AMP is one Australia’s largest financial institutions. They wanted a corporate campaign that could be both inspirational, and future-driven.
When it comes to money and finacial wellbeing, one thing is common to all people— their desire to look forward to life with a postive outlook.
CHANNELS: tv
When it comes to money and finacial wellbeing, one thing is common to all people— their desire to look forward to life with a postive outlook.
CHANNELS: tv
