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THE AGE
The tv spot launched before the newly redesigned paper hit the streets. The purpose was to seed the idea that everybody sees what goes on in the world from a different perspective.
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TRANSITIONS
Global spots featuring people that rely on their eyes for a living.
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AMBIEN CR
Morning comes way too soon in these spots for Ambien CR. One million microsite hits in two weeks. Not too shabby.
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WEBISODES
Watch what happens when you can’t silence your rooster.
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FRONTLINE PLUS
Frontline Plus completely annihilates fleas and ticks in this macro look into a pet’s fur.
AMP
AMP is one Australia’s largest financial institutions. They wanted a corporate campaign that could be both inspirational, and future-driven.
When it comes to money and finacial wellbeing, one thing is common to all people— their desire to look forward to life with a postive outlook.
When it comes to money and finacial wellbeing, one thing is common to all people— their desire to look forward to life with a postive outlook.
CHANNELS: tv
GRAPHITE
PZ Cussons wanted to launch a personal dedorant to compete with Axe. Even though it was aimed at 14-25 males, they wanted to avoid the ‘spray it and you’ll be a stud’ territory already owned by their main competitor.
FOAMBURST
When PZ Cussons launched a foaming hand-soap, they asked us to come up with a campaign that clearly demonstrated how the stuff worked. Beyond showing the practical advantages the advertising also injected a bit of fun into what is often perceived as a chore.
RSPCA
This idea for the RSPCA (The Australian equivalent of the ASPCA) compellingly tells the story of the mistreatment of sheep during their transportation abroad.
The RSPCA is well known for their shock tactics, however, in this case we felt the images were so moving that juxtaposing them against an ironic cruise ship voice-over added power to the message.
The RSPCA is well known for their shock tactics, however, in this case we felt the images were so moving that juxtaposing them against an ironic cruise ship voice-over added power to the message.
SG FILM SERIES
Shooting Gallery, an NYC-based film studio organized a film series of independent films seeking American distribution. It was a way of ‘focus grouping’ the films and getting an idea of which ones had the potential for wider distribution. NOTE: This campaign coincided with an election year.
