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RADIANT COLD |
| After Cussons launched their cold water Radiant brand extension, they had a great consumer response in trials. However, awareness was very low. This print and OOH campaign raised awareness by 33%. When a popular radio morning show singled it out as potential traffic hazard, it became an unofficial viral web campaign, with people uploading funny headlines and poster imitations. More awareness anyone? CHANNELS: OOH, print. |
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BAYSIDE TRAINS |
| Following the privatisation of the train services in Melbourne, Australia, Bayside Trains made it their business to increase ridership. A growing city, Melbourne had some serious traffic problems. We saw an opportunity to target commuters with messages that were relevant to their daily grind.
CHANNELS: OOH, print. |
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PEN FOLDS |
| This campaign was done for a Penfolds wine pitch. In a market comprised by a majority of beer drinkers, it was difficult to sell wine as a drink you have for celebrating, or when watching sports. This idea communicates that wine can bring different things out in people.
CHANNELS: OOH, print. |
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HERTZ |
| Hertz traditionally ran very conventional promotions—picture of a car, and price. We developed a very iconic campaign that had the ability to communicate a plethora of retail offers. After all, we figured everyone knows what cars are available at rental places.
CHANNELS: Print, banners. |
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360˚ |
| TRANSITIONS | |
| This Transitions lenses print campaign featured self-portraits by National Geographic photographers on assignments around the world. Michael Yamashita In my work, I depend on my eyes. That’s why I wear Transitions lenses. Steve Winter I rely on my eyes to show you the world. That’s why I wear Transitions lenses. Beverly Joubert My eyes are my life. That’s why I wear Transitions lenses. |
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| view entire 360 project |
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CHILD ABUSE |
| One of our clients, The Age newspaper, ran an in-depth piece on infant abuse, which resulted in an unsually high number of letters to the editor. We proactively created these newspaper spreads which the paper agreed to run. The Child Abuse Report Line already existed as a government initiative. These were meant to double as posters that people could put up in their workplaces. Fortunately, and sadly, this resulted in a very high number of reports of alleged child abuse. CHANNELS: Print. |
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SOUTHEAST WATER |
| SouthEast Water discovered that they spent an inordinate amount of money clearing blocked drainage pipes. They ran this campaign to encourage users to change their habits. CHANNELS: Print. |
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VEGEMITE |
| This iconic campaign for Aussie breakfast staple Vegemite using toast triangles has been running for years. Here’s a festive execution. CHANNELS: Print. |
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SHOOTING GALLERY |
| Shooting Gallery, an NYC-based film studio ventured into branded content generation. Poking fun at the dot.com lexicon of those times, these posters aimed to position the company as a content producer capable of fresh thinking.
CHANNELS: Print. |
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360˚ |
| THE AGE | |
| PHASE 1—The first batch of press ads and banners appeared in The Age, on both printed and online versions. Their aim was to announce the upcoming design/layout overhaul. Tagline — ‘See The Age differently’. PHASE 2—Once the new paper was launched, ads and banners supported the brand campaign. Each execution was topical. We had access to the newspaper’s stories and images ahead of time. Because of the pace of news the campaign had to be very flexible. We handed over guidelines so that the newspaper could come up with their own daily ads/banners, while we focused on supporting investigative pieces that could be seeded over time. |
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| view entire 360 project |
