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360˚ |
| DUREX | |
| This Durex campaign included banners and a microsite, all supporting a 360 effort that positioned Durex as the brand with a more mature attitude to sex. | |
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360˚ |
| Transitions | |
| This online campaign for Transitions lenses features three National Geographic photographers. Not only do they use their eyes for a living making them perfect ambassadors for the lenses. These adpods and rich media banners supported a 360 campaign. |
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360˚ |
| AMBIEN CR | |
| The Ambien CR story started with two weeks of TV teasers that drove traffic to SilenceYoursRooster.com. One million hits later the full story was told online via a microsite that included a game, banners and webisodes that illustrated the next-day effects of a seepless night. | |
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I WALK BECAUSE |
| Acorda manufactures a medication that helps MS sufferers walk better.
As part of their community outreach, they participate in MS charity walks. At these events they have booths where people can express the reason behind their walk. These statements take the form of t-shirts, videos, photos and messages that get uploaded to IWalkBecause.org. |
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MOVE OVER MS |
| MoveOverMS.org is a website dedicated to helping the MS community live with their condition. In a lighthearted editorial format the all the website is meant to not only give helpful advice but also to become a forum for users to share their experinces. The website was supported by banners published on online properties frequented by the MS community. |
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360˚ |
| FRONTLINE PLUS | |
| Consumer research shows that when it comes to fleas and ticks people want to kill, kill kill. So we thought we’d allow consumers to watch their desires come true. | |
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SG FILM SERIES |
| Shooting Gallery, a NYC based film studio organized a film series of independent films without American distribution. It was a way of ‘focus grouping’ the films and getting an idea of which ones had the potential for wider distribution. NOTE: This campaign coincided with an election year.
CHANNELS: cinema, microsite, OOH, guerilla. |
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