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| TRANSITIONS | |
| A truly integrated campaign making the most out all the content we produced during the TV and print shoots—the latter featuring 3 National Geographic photographers.
CHANNELS: tv, print, rich media banners, adpods. |
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| AMBIEN CR | |
| A fine feathered friend flexes multimedia muscle to drive home the point that waking up in the middle of the night is as bad, if not worse, than not falling asleep.
CHANNELS: tv teasers, microsite, tv, banners, print. |
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| DUREX | |
| Durex wanted to own a more mature attitude to sex. Instead of telling people what kind of sex they should be having, we developed a campaing based on the truism that sex is what each individual makes of it.
CHANNELS: print, banners, street event, gym posters, microsite. |
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| FRONTLINE PLUS | |
| Consumer research shows that when it comes to fleas and ticks people want to kill, kill kill. So we thought we’d allow consumers to watch their desires come true. | |
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| THE AGE | |
| The Age is Melbourne’s leading broadsheet. The paper wanted to announce its new approach to delivering news, with not only a new campaign, but also a complete overhaul of the paper itself. New design, new sections, new writers. All with the aim to communicate their philosphy of delivering news from different perspectives—a more balanced newspaper. CHANNELS: Print, OOH, tv, banners. |
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