AmbienCR was introduced as the way to Silence Your Rooster, and a simple educational section explained the benefits of the product. Specifically how the second layer was designed to make sure you didn’t wake up in the middle of the night.

A game where users could ‘silence their rooster’ by throwing pillows at it as it popped its head up in different places in a bedroom, was the most popular section.

All the videos were available as well.