TV
Morning comes way too soon in these spots for Ambien CR. One million microsite hits in two weeks.
Not too shabby.
CLIO winner.
ONE SHOWshortlist.
Not too shabby.
CLIO winner.
ONE SHOWshortlist.
play
WEBISODES
Watch what happens when you can’t silence your rooster.
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MICROSITE |
| Teasers drove traffic to the microsite where the story was completed.
AmbienCR was introduced as the way to Silence Your Rooster, and a simple educational section explained the benefits of the product. Specifically, how the second layer was designed to ensure you didn’t wake up in the middle of the night. A game where users could ‘silence their rooster’ by throwing pillows at it as it popped its head up in different places in a bedroom, was the most popular section. All the videos were available as well. |
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